Headset Gazette

ABI Research has revealed data showing that Bluetooth devices in Asia will reach almost one billion by 2013. Asian consumers, compared to the rest of the world, are behind when it comes to the Bluetooth market. Analysts say cost and consumers lack of trust are to be blame but it seems the tide may be turning.

The full press release follows:

Nearly One Billion Bluetooth-Enabled Devices to Ship in Asia in 2013, According to ABI Research Forecast

SINGAPORE–(BUSINESS WIRE)–While Bluetooth has been in the market for almost a decade, it has not proliferated widely in Asia. In terms of consumer awareness, this region still lags behind others. However, the picture is changing, especially when it comes to cellular handsets, and a new study from ABI Research indicates that Bluetooth-enabled equipment shipments in Asia will reach 982 million units in 2013, representing a compound annual growth rate of 39% over 2006 shipments.

“One of biggest barriers for consumers is cost,” says senior analyst Andy Bae. “Consumers in Asia believe that the Bluetooth headset is comparatively expensive; they also seem to underestimate its voice quality.”

Bluetooth has achieved its greatest penetration to date in mobile handsets, as mobile operators have demanded continuous support from manufacturers. In South Korea, the penetration rate in mobile phones reached 51% in 2007.

Bae adds, “Streaming music services over mobile networks, such as Japan’s Chaku Uta, will be key drivers of Bluetooth inclusion in cellular handsets.”

The positive uptake in the cellular sector also produces a ripple effect for other devices. With increasing consumer awareness, notebook manufacturers now consider Bluetooth to be an ideal medium for exchanging files and data with peripherals and devices such as printers and digital cameras.

Bluetooth will still face challenges from competing short-range wireless technologies. In Asia, there are home-grown technologies to deliver music, voice, and video within a small radius. These include Binary CDMA, Wireless USB, and GiGa-Fi, which are all discussed in the ABI Research study, in order to compare their market positions and technical features with Bluetooth.

“Those technologies may have superior transmission capabilities,” notes Bae. “But there is no other technology as well suited as Bluetooth for the transmission of audio services — nor does any other technology maintain the same price points or the same well-established market position.”

The new report, “Bluetooth: Opportunities in Asia” (http://www.abiresearch.com/products/market_research/BTHS) offers a comprehensive assessment of the current and future market environment for Bluetooth-enabled devices in Asia. It examines personal area network (PAN) environment applications, discusses competing technologies developed in Asia, profiles major market players, and provides forecasts through 2013.

It forms part of two ABI Research Services, Mobile Devices (http://www.abiresearch.com/products/service/Mobile_Devices_Research_ Service) and Short-Range Wireless http://www.abiresearch.com/products/service/Short_Range_Wireless_ Research_Service), which also include other Research Reports, Research Briefs, Market Data, an Online Database, ABI Insights, ABI Vendor Matrices, and analyst inquiry support.

ABI Research is a leading market research firm focused on the impact of emerging technologies on global consumer and business markets. Utilizing a unique blend of market intelligence, primary research, and expert assessment from its worldwide team of industry analysts, ABI Research assists hundreds of clients each year with their strategic growth initiatives. For information, visit www.abiresearch.com

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